OccasionOgraphy® Can Help Your Floral Business Bloom
The life of a florist is often idealized in our culture—countless television shows, films and novels paint the flower shop as a tropical oasis. A cool retreat from the bustling street—the domain of lovers and fastidious home decorators searching for the right bouquet. However, as those of you in the business know, all that beauty is created through hours of back-breaking, thorny labor. Florists report higher levels of job satisfaction than most of the population, but in today’s economic climate many florists are having a hard time making ends meet. Especially when big-box retailers and grocery stores are expanding their floral departments and undercutting prices.
So, what is an independent florist to do? The key to success for most businesses, especially in difficult times, is to diversify their products and/or offer more services to your clients. Now, some of you might be screaming, “Invest in business development now? Are they crazy?” And you’re right, making a large investment in a new product line or store expansion could be difficult right now—especially because banks are hesitant to extend credit to business owners. The key is finding a product line you can easily incorporate into your current business, with low start-up costs and a strong support network.
OccasionOgraphy® is the perfect choice for florists who want to see their businesses grow through this recession. If you think about it, people buy flowers to celebrate the big occasions in life: Weddings, new babies, job promotions, housewarming, holidays...the list goes on. These customers represent the ideal OccasionOgraphy® customers! Your customer base has already been created, and, best of all, they already trust you. And every good business person knows that trust is the key element to repeat sales.
So expand your services by meeting their need for customized favors with OccasionOgraphy®’s suite of personalized candy bar wrappers, water bottles, matchbook mint covers and annoucements. If you want to test out the popularity of our products, simply begin offering a birthday arrangement that incorporates Cherubs-N-Chocolate® custom candy bar wrappers into the floral design. I’ll bet that this bouquet will quickly become a best seller. You could also pass out customized water bottles in your shop. Because you are offering your customers one-stop event shopping with a personal touch, they will reward you with their loyalty and referrals. And what could be sweeter than that?



